Beyond Clean Living
Low-tox living 5 min read

Why I stopped using fragranced cleaning products at home

A naturopath and mum of 2 on why she stopped buying fragranced cleaning products for her own home, what the word 'fragrance' can legally hide on a label, and the fragrance-free swaps she actually trusts.

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By Belinda Byrnes

Naturopath & Clinical Nutritionist, founder of Beyond Clean Living

The short answer

  • I stopped buying fragranced cleaning products for my own home because 'fragrance' on a label is a legal catch-all that can cover many undisclosed ingredients you never get to see.
  • Synthetic fragrance is one of the most common household triggers I look for, and sensitive households (young kids, eczema-prone skin, asthma in the family) tend to notice it first.
  • Fragrance-free swaps clean exactly as well. The surfactants and the technique do the work.
  • This is a personal, low-tox choice I made as a mum, not medical advice, and a cleaner is complementary to, never a replacement for, guidance from your doctor or specialist.

I became the person who reads the back of the cleaning bottle in the supermarket aisle one afternoon in my own laundry, holding a spray I had used for years and realising I could not tell you what was in it.

The day I read the back of the bottle

In my practice I read labels all day: food, supplements, skincare. With sensitive skin the trigger is so often something ordinary that nobody thought to question. It took me years to turn that same habit on my own cleaning cupboard.

I was holding a multi-surface spray I had bought on autopilot for years. My 2 boys were nearby. I flipped the bottle over and read the ingredient list, and there it was near the end: 'fragrance'. One word, no further detail, while everything else on the label was named. I had never stopped to ask what it stood in for.

That was the last day fragranced cleaning products were in my home. I apply the same rule to my family that I apply to the people I work with: if you cannot see what is in something, you cannot rule it in or out as a trigger.

What 'fragrance' on a label can hide

'Fragrance' (sometimes written as 'parfum') is a whole category of ingredients. Under long-standing labelling conventions a fragrance blend is treated as a formula, so a manufacturer can list the lot under that single word without naming the components inside it. It surprised me the first time I looked into it properly.

One word can represent a blend of many separate compounds, and you are not told which ones, at what concentration, or why they are there. Some are there to make the product smell 'clean', which is its own bit of marketing, because clean does not have a smell.

  • The scent is there to create an impression of freshness. It does none of the cleaning.
  • The blend can include compounds that make the scent linger on surfaces and in the air long after you have finished.
  • 2 products that both say 'fragrance' can contain completely different mixtures.
  • Fragrance is one of the more common triggers I ask sensitive households about, alongside dust and the residue products leave behind.

This is why fragrance-free is the default in every home we clean, with nothing to request. When the products are unscented and free of harsh chemicals, there is less left on your surfaces and in your air to react to.

Why sensitive households feel it first

The households that notice synthetic fragrance first are the ones with the least margin: babies and young children, people with eczema-prone or reactive skin, and families where someone has asthma or hay fever. Once they start paying attention, the rest of the household usually does too.

Fragrance from a cleaning product does not vanish when you put the bottle away. It settles onto the surfaces your kids press their hands and faces against, the floor a crawling baby lives on, the bench where food is prepared. In a closed-up Queensland home with the air-con running, there is not much fresh air moving through to carry it away.

I need to be careful here. Reducing synthetic fragrance in your home removes a common household trigger and supports a healthier home environment. It does not treat, cure or prevent any condition. For a sensitive household, fewer unknown inputs is a sensible, low-risk place to start, and it is the same call I made for my own boys. I wrote separately about the low-tox changes I made for a child with eczema.

The swaps that actually work

Going fragrance-free at home is one of the easiest low-tox changes to make. Here is what I did, in order of how much difference it made.

  1. 1I replaced scented multi-surface sprays with fragrance-free versions and read the full ingredient list. The 'natural' and 'gentle' wording on the front of the pack is not regulated the way you would hope.
  2. 2I switched laundry products to fragrance-free. That scent is engineered to stay in the fabric your family wears and sleeps in, which makes it the longest exposure of the lot.
  3. 3I stopped using plug-ins, scented sprays and air fresheners, and opened windows instead. A cross-breeze costs nothing.
  4. 4I stopped trying to make the house smell of anything in particular and let it smell like a house.

One habit worth stealing: when you are comparing 2 products, pick the shorter, fully-named ingredient list over the one that hides its detail behind 'fragrance'. You are looking for fewer unknowns.

Fragrance-free does not mean it cleans less

This is the objection I hear most, and I understand it: we have been trained to equate a strong scent with a strong clean. The scent is added at the end. The work is done by the surfactants that lift grease and grime, the mild acids or alkalis that break down specific messes, and the person doing a thorough job.

When people say a room does not 'feel' clean without that lemon or pine hit, they are describing a scent cue. Take the scent away and the surface is exactly as clean. You have simply stopped leaving an engineered smell on every bench and floor to signal a job the wiping already did. I unpacked the other half of this myth in is vinegar actually a good cleaner.

What makes a home cleaner is reaching the places that get skipped, week after week: under the beds, behind the furniture, the skirting boards, the high and low corners where dust and allergens build up.

How we bring this standard into clients' homes

What I chose for my own family is the baseline in every home we clean. Fragrance-free and free of harsh chemicals is simply how we work, because I would not bring anything into a client's home that I would not use around my own boys.

That runs right through the service. Our allergy-friendly cleaning approach is built around reducing the common household triggers we can do something about: synthetic fragrance, the dust and dander that collect in the corners that get skipped, and the residue scented products leave behind. An extended reset clean is the ideal starting point and makes everything after it easier, and regular weekly or fortnightly cleaning on its own keeps a home properly clean too.

If you are not sure what is already in your cupboard or your air, that is what a naturopath-led home health review is for: a written walk-through of the products in use, the dust load and the mould risk, with plain recommendations you can act on yourself or hand to us. We flag mould risk and clean surface mould only where it is safe to do so; full remediation is a specialist's job.

To be completely clear on scope: this is a personal, low-tox living choice, offered as general information, not medical advice. A clean, fragrance-free home helps reduce common household triggers and supports a healthier environment, but it does not treat, cure or prevent eczema, asthma, allergies or any other condition. It is complementary to, never a replacement for, advice from your doctor or specialist, and individual results vary. On mould specifically, we flag mould risk and clean surface mould only where it is safe to do so; full remediation is a specialist's job.

Complementary to, never a replacement for, your doctor's advice

I made this call as a mum first and a practitioner second. I could not name what was inside 'fragrance', so I stopped inviting it into the rooms my 2 boys live in. The house is just as clean, and there is less in the air and on the surfaces that nobody chose and nobody can see.

If you take one thing from this, let it be the label-reading habit. Turn the bottle over. If one word is standing in for a lot of undisclosed detail, you are allowed to pick the option that tells you more. That is good information, and it is the same standard I hold my own laundry cupboard to.

If you would like that standard applied through your whole home, from the reset clean to the corners that get skipped, get in touch and tell us about your place. I read every enquiry myself.

Common questions

What does 'fragrance' on a cleaning product label actually mean?

It is a whole category of ingredients. A fragrance blend is treated as a formula, so a manufacturer can group many separate compounds under the one word 'fragrance' (or 'parfum') without naming them individually. One word on the label can stand in for a blend of undisclosed components you never get to see, which is why I prefer products that fully name what is in them.

Does fragrance-free cleaning actually clean as well?

Yes. The fragrance is added at the end and does none of the cleaning. The work is done by the surfactants that lift grease and grime, the mild acids or alkalis that tackle specific messes, and a thorough technique. Take the scent away and the surface is exactly as clean. You have simply stopped leaving an engineered smell behind to signal a job the wiping already did.

Will going fragrance-free help my child's eczema or asthma?

I have to be careful here, because this sits outside what a cleaning choice can claim. Reducing synthetic fragrance helps remove a common household trigger and supports a healthier home environment, but it does not treat, cure or prevent eczema, asthma, allergies or any condition. It is complementary to, never a replacement for, advice from your doctor or specialist, and individual results vary. It is a sensible, low-risk change, which is why I made it for my own boys, and always work with your treating practitioner on the condition itself.

Is fragrance-free cleaning standard with Beyond Clean Living, or an add-on?

It is the default, not an upgrade. Fragrance-free and free of harsh chemicals is simply how we clean every home, because it is the standard I set for my own family first. There is no separate 'eco' tier to opt into.

Ready when you are

A naturopath-led clean for your home

Beyond Clean Living brings this same health-first thinking into homes across Brisbane's north.

Fragrance-free, no harsh chemicals, and the detail standard cleaners skip.